Gala Film: Led end-to-end design of a Web3 entertainment product, covering research, UX, UI, prototyping, and testing.

Gamification: Designed mystery box and shard-based mechanics to drive engagement, using principles of anticipation, rarity, and reward.

Core Experience: Simplified flows for watching, unlocking, and owning content, making complex systems accessible to mainstream users.

Validation: Used high-fidelity prototyping and user testing to refine interactions and de-risk product decisions.

Design System: Introduced Tracr’s first design system, standardizing UI patterns and cutting design + testing time for new flows by ~50%.

Platform Shell: Redesigned navigation and platform structure to improve discoverability and support product scale.

Core Workflow Model: Created reusable interaction patterns for key action features, reducing redesign effort and delivery time.

Design Strategy: Defined long-term design vision and incremental roadmap for evolving a legacy platform.

Dashboard: Redesigned the core IoT management dashboard to simplify navigation and improve visibility of connectivity data.

Dashboard Personalisation: Enabled configurable dashboards allowing users to tailor views to their operational workflows.

Onboarding: Designed onboarding flows helping new users quickly understand and start using the platform.

Power-User Actions: Introduced contextual quick actions enabling faster execution of common SIM operations.

PlayStation Publishing Platform: Consolidated legacy submission, pricing, and content tools into a single scalable platform for publishers and internal teams.

Discovery & Research: Led user research, stakeholder interviews, and workshops to define pain points, workflows, and priority features across multiple user types.

Platform & Information Architecture: Defined unified platform structure, IA, and wireflows to reduce complexity, eliminate duplication, and support scalable workflows.

Onboarding & Submission Flow: Redesigned concept onboarding and pricing/availability flows with draft-saving, inline validation, and visual feedback, improving efficiency and satisfaction.